There are many reasons to choose a career in digital marketing. On the one hand, it’s a thriving industry – today, many consumers buy products based on the ads they see when they’re browsing search engines, browsing social media platforms for public information, and the open the internet.
Digital dominates the marketing industry.
According to Deloitte and the American Marketing Association’s annual CMO survey for 2020, digital marketing is expected to increase by 13% next year, while traditional spending may fall by 0.4%. As one of the authors of this report summarizes the findings of the survey: “Digital marketing growth is significantly increasing traditional marketing, with strong growth in digital marketing and stable traditional advertising revenue.”
The campus has opportunities for professionals with creative ideas; according to the Bureau of Labor Statistics, the number of positions for marketing professionals will grow by 8% between 2018 and 2028, faster than the average of 5% expected for all occupations. But where will these opportunities take customers in the future?
How exactly does digital marketing work?
The answer is somewhat complicated. Although a “digital marketer” can be broadly defined as a professional who works to promote brands and products digitally, the role of a marketer often depends on the situation in which he chooses a professional. In this article, we’ll outline career paths for several specialties and explain how you can start following your own digital marketing career path.
Find out which specialty you like Developing expertise in one or more specialties can help support your career advancement in digital marketing. To be clear, you don’t need to limit yourself to one professional. Many skills overlap, and having a strong foundation in multiple areas of the market can increase your chances as a job seeker.
Becoming a subject matter expert can make you a sought-after digital marketer. However, focusing primarily on one specialty does not prevent you from gaining experience with others. Your best approach may be to gain as much knowledge in as many marketing techniques as possible while diving deeper into one specialty. These are some specialties you may want to consider when building your digital marketing strategy.
Learn important skills
Now that you know about specialization in the field, you should focus on developing your professional skills. Each specialty will require slightly different skills; however, you will want to focus on character design.
Skills you prioritize include:
- Brand house/strategy
- Competition research
- Content strategy
- Search Engine Optimization (SEO)
- Advertising and social networks
In today’s information age, there are many ways to learn valuable professional skills and start a new career in digital marketing. That said, the path you choose will depend on your financial resources, the time you have, and the industry experience you already have.
For example, a college or university education is a good way to learn about the theory and practice of digital marketing. College courses in statistics, writing, computer science, and business can provide strong skills, networking opportunities, and a solid foundation to build your digital skills.
However, college is not for everyone; if you’ve earned a bachelor’s degree in an unrelated field, you may not have the time or money to go back to school for another bachelor’s or master’s degree. On the other hand, boot camps can be a great option for those looking to change careers. Technical boot camps can offer a clear plan, experienced teachers, great projects, and a solid, up-to-date schedule. These programs often lead students to a certificate, and they can be a great option for those who want to upgrade their skills and enter the job market quickly.
Self-study through videos, books, and tutorials is another option. This is an affordable option and may be suitable for highly motivated learners who prefer to set their own time. However, since this method does not provide teacher support or external feedback, learners may struggle to stay motivated and learn on schedule. Think carefully about your learning habits before embarking on this path!
Digital marketing is an industry that offers high income, creativity, and high involvement. However you want to learn, there are many ways to succeed in the field. Explore all the education options – including college, boot camp, or self-directed learning – that will help you explore your career options in this promising field.