Marketing is nothing new; it has been around for centuries. Let’s go through a list of some of the best digital marketing practices.
Digital Marketing Best Practices
1) Identify the audience
Before you start thinking about the right digital marketing campaign for your product, the first step is to define who your target audience is. Identify the objectives of your campaign. Is it to get new customers, get old ones back, or retain current customers? Your campaign messages and business offers should change based on your target audience. Targeting the right audience will make your message more relevant and specific.
2) Create a content marketing plan
Marketing your content the right way can attract more leads. It can also move them from the point of sale to promote your sales and business. This is why content creation is an important part of digital marketing.
To do this, you will need to remove your content from the blog or article. While blogging is a valuable marketing tool, it is not a complete picture of content marketing. Content marketing is a comprehensive process that requires you to deliver quality content to your customer, throughout their journey with you.
3) Create relevant content
Many digital marketers have realized that the content you create for different audiences should be created with solutions in mind. In fact, creating relevant content is considered the most effective SEO strategy by almost 72% of digital marketers. Relevant content helps customers connect with the real value of a relevant process, product, or service. This content can take the form of blogs, articles, white papers, or webinars. This practice is particularly relevant in business-to-business or B2B operations. B2B customers aren’t just looking for the latest machines and equipment online. Of course, they need solutions to help them achieve their business goals, and informative content helps them find that.
4) Apply SEO techniques
Online search results are a major source of the traffic to many websites. In fact, search beats social media by over 300%. And you thought Instagram was powerful!
As many people rely on Google and Bing to answer all their questions, search engine optimization (SEO) has become one of the most profitable areas of digital marketing. But improving your site’s search ranking isn’t always easy.
Building an SEO/SEM strategy requires the services of trained SEO professionals. And once you’ve ensured that your team is properly trained, you’ll see them generate the best ROI. Implementing SEO/SEM involves in-depth research to optimize your search results, understand the nuances of search algorithms, and know the best content placement techniques.
5) Try omnichannel shopping
It may sound confusing, but omnichannel digital marketing simply means advertising across multiple platforms. This creates a number of interactions between you and your potential customers. The general idea of omnichannel marketing is to spread your business information across different channels. Research shows that using omnichannel marketing results in:
High engagement: Using single-channel engagement and automated processes achieved an engagement rate of just 5.4%; while using 3 or more channels you get an 18.96% referral rate.
Increasing purchase frequency: It has also been found that when customers interact with 3 or more channels, they purchase 250% more often. Increase in average channel value: When customers have 3 or more channels to interact with, they can spend 13% more on average.
High Customer Retention Rates: Customers who interact with 3 or more channels are 90% more likely to become repeat customers.
6) Use good data
Did you know that within a year, about 20-30% of email addresses are out of date? Effective advertising depends heavily on the accuracy of the data itself. Data cleaning requires removing incorrect information, text errors, syntax errors, etc. It is also important to add useful information to your existing data. A successful digital advertising campaign depends on your data-cleaning process.
User details such as a physical address, contact number, social ID, etc. can make your data more targeted and responsive. These days, there are many specialized companies that can perform email cleaning and regular email updates to ensure the accuracy and integrity of your data.
7) Use email campaigns
If you think email marketing is old-fashioned, think again. Email is alive and well and an important part of your digital marketing strategy. All you have to do is use it properly and it will give your business great results.
According to research from DMA and Demand Metric, email has a median return on investment (ROI) of 3,800% to 4,400%. In fact, that figure is four times the ROI of any other marketing channel.
Of course, to get those results, you need to know the main things, such as:
Make sure your email is actually delivered to your prospect’s inbox and doesn’t go to the spam folder. Write a strong, personalized subject line to open your email.
Create relationships within the email so that the recipient can take action on your needs. Repeat the whole process and increase your efficiency.
8) Use chatbots
Chatbots are the most convenient way for new prospects to interact with your business. They are the direct link between the customer’s problem and the solution your business can provide. Chatbots have many customizable features and easy-to-use automated actions. Because of this, chatbots can automate conversations between your prospects and your salespeople. They improve user experience and streamline your sales process. However, simulating and adapting conversations using technology comes with its own set of challenges. For example, if chatbots are not used properly, i.e., they are placed in a logical way, they will not provide a seamless, consistent and effective user experience. Chatbots help you improve your business and make your work easier. They allow your business to succeed. Chatbots realize that when your prospects interact with your sales team, many of their questions are already answered.
What are the benefits of digital marketing?
This will increase awareness and engagement before and after the sale. This will help you convert new customers into loyal customers. This will start word of mouth and sharing relationships to help you expand your presence even further.
Ultimately, it will shorten the buyer’s journey by delivering the right offer at the right time, and in the right place. So this is it! Our complete guide to everything you need to know about digital marketing.
There are many digital marketing certifications and digital marketing courses for aspiring marketers. If you want to be a digital marketer, Thinkful has the fastest way to start your digital marketing career.
You can also explore careers in digital marketing if you have questions about how to take your digital marketing journey to the next level.