Did you know that almost half of businesses do not have a well-defined digital marketing strategy? This statistic is shocking, especially since online marketing strategies generate a higher return on investment (ROI) than traditional marketing. If you’re not using digital marketing now, you’re probably missing out on valuable leads and revenue.
Fortunately, you’ve come to the right place. In this article, we’ll look at the recipe for digital marketing success – seven digital marketing tools you’ll want to add to your strategy. Want more? Continue reading! Or check out our digital marketing examples to inspire your campaign!
What are the main aspects of digital marketing?
By themselves, digital marketing systems are powerful. Is it associated with extremes?
A recipe for success. Typically, aspects of digital marketing include:
- Search Engine Optimization (SEO)
- Pay-per-click (PPC) advertising
- creation of the website
- Content marketing
- Social Media Marketing
- Advertising by e-mail
- And others
- All of these strategies use the benefits of the 4 Ps of marketing to generate income.
Now that you have the big picture, let’s take a closer look at each aspect of digital marketing.
Search Engine Optimization (SEO)
The foundation of successful digital marketing, search engine optimization (SEO) refers to many strategies designed to improve your ranking in online search results. Why should you get the highest rating? 75% of people don’t look past the first page of search results. You can have the most well-designed website in the world, but if it doesn’t rank on the first page, most people won’t see it. When your website ranks high in search engine results pages (SERPs), qualified prospects will find you and contact you when they are looking for products or services related to your business. In other words, higher search rankings translate into more leads, phone calls, and revenue for your business.
How do you rank in search results? There are many SEO strategies you can use for your business, including:
- Create quality content that answers users’ questions
- Clean up your site code and increase page speed
- Adjust your site layout and navigation to improve user experience (UX)
- Get backlinks from popular sites
- And others
It’s important to remember that SEO is a long-term strategy, so don’t expect to see results overnight. Although SEO requires regular maintenance (AKA digital marketing management) to maintain high rankings, the results are worth the investment for your business.
Pay-Per-Click (PPC) Advertising
Pay-per-click (PPC) advertising is a great strategy for maintaining a presence in search results while building organic rankings with SEO. If you’re looking to boost your rankings quickly, PPC can start driving qualified traffic to your site as soon as your ad goes live – and it’s a cost-effective option for businesses in most industries. The single best part of PPC advertising? You only pay when people click on your ad. This means you will avoid wasting money trying to reach people who are not interested in your product or service. Also, PPC offers advanced targeting options that allow you to focus on your target customers.
With PPC, you can target people based on their television, location, and even the type of device they are using. These targeting options, along with the cost of PPC, make PPC a valuable part of successful digital marketing.
Creation of the website
Ultimately, the digital marketing tools you use lead to your website – and you want your site to leave a positive impression on potential customers. Almost 95% of people’s first impression is about web design, so it is an important element in an online marketing strategy. If your site looks like it’s stuck in the 90s or takes forever to load, it can send visitors looking for the back button.
To keep people interested and engaged on your site, you need to implement a custom design that reflects your brand and makes it easy for people to find the information they need. Along with making sure your site loads at maximum speed, you also want to optimize your navigation to improve the user experience and make it easier for prospects to contact you. Not happy with your current website? WebFX can help you. Our web development team is responsible for creating results-driven websites for our clients. All of our designs are user-friendly too, so your site will look great and work well no matter what device you’re using to access it.
To improve your search rankings and help potential customers learn more about your business, you need to include content in your digital marketing strategy. If you are looking to get more leads and income, content marketing is a great strategy considering it generates 3x more leads.
Good content allows you to focus on topics related to your business and answer searchers’ questions, which helps you rank higher. Does your content answer people’s questions well or leave them with unanswered questions?
Do you include a call to action (CTA) that encourages readers to take the next step? Thinking about these questions will help you create content that not only ranks high in search results but also gives site visitors the information they need to take the next step in your business.
Social Media Marketing
Social media allows you to connect with current customers and potential customers. If they have questions about your products and services, they can connect and ask you questions directly on social media.
Also, social media listening allows you to uncover trends and customer insights, and customer thoughts and opinions about brands, companies, products, services, and even competitors. You can use this information to inform other plans. For example, if you are a manufacturer of medical equipment and you receive a lot of questions or find frequent discussions about how a specific product works, you can create content on your website. (maybe even an explanatory video) to address this concern.
Many social media platforms also allow you to run paid ads to target and reach your ideal customers. Social media is also a useful tool for customer service. Today, 70% of people have used social media for customer service, whether to ask questions or express concerns about products or services.
Maximize social media engagement by answering social media questions in a timely manner and in a way that makes your followers feel noticed and valued. Ultimately, this will help you build trust with your audience and encourage them to become repeat customers.
Advertising by e-mail
Another aspect of successful digital marketing, email marketing can earn you $44 for every dollar invested, or 4,400% ROI. When people agree to receive your emails, you know they are interested in the products and services you offer. A good lead development strategy, email marketing allows you to follow up with potential customers to send personalized messages about products or services they are interested in.
With segmentation, you can tailor your emails based on your subscribers’ needs and interests and provide them with relevant content. Worried about creating, sending, and tracking engaging emails? WebFX offers customers access to EmailMarketingFX, our software that allows you to design engaging emails and track results instantly. One of the best parts? You can customize your email plan to email customers when they sign up, when they buy, or when they do something on your site. It’s a great way to make your marketing more efficient and free you to focus on running your business.
In addition to the basics of digital marketing listed above, you’ll want to make research a key part of your digital marketing strategy. In order to continue to get more leads and revenue, you need to continue to monitor the key metrics associated with your campaign. Monitoring key performance indicators (KPIs), such as conversion rates and cost per page, will help you optimize your campaigns to reach more customers. In other words, your research will lead to lower sales costs and higher profits.
Our digital marketing services include comprehensive marketing research and reports to help you achieve the best results. Additionally, our clients can access MarketingCloudFX. Our proprietary lead tracking software, powered by IBM Watson, allows you to track key metrics in one place, so you can quickly analyze the revenue generated from your digital marketing efforts.